It seems fairly obvious that you need to put in the proper website URL within your Google Business Profile. Once we add them in based on their service offering, it can lead to an uptick in visibility on the local pack (especially for niche industries). When we work with clients, there are often missing secondary categories. If you are in a less competitive market or industry, you can still rank well for your Google Business Profile based on the secondary category. Secondary Categoryĭespite the primary category carrying the most weight, the secondary category is still important. If you are debating what to select for your primary category, don’t reinvent the wheel. Tip: Research what your top ranking competitors are selecting for their primary category. If you need help selecting your primary category, contact our local SEO experts. This type of critical thinking is needed when selecting your primary versus secondary categories. Since our marketing is more profitable due to a recurring revenue stream, I selected “Marketing Agency” as our primary category. How did I decide to list marketing agencies as the primary category? I analyzed our revenue and profitability for each category. Each of these are separate Google Business Profile categories. Our agency specializes in marketing and web design. Below is the rationale used to select the primary category for our Google Business Profile. ![]() I wrote an entire article on the critical thinking involved in selecting the proper primary category. Selecting your primary category can be tricky. Below is an example of where you would select your primary category. It’s very easy to select your Google Business Profile. The primary category holds the most weight from a ranking perspective. HERE is a list of all the primary categories you can select.įor secondary categories, you have multiple options. You can only select one primary category. There is a primary and secondary category. “The Google Business Profile category has been one of the top ranking factors for as long as I can remember.” Joy Hawkins, a local SEO legend, echoed my sentiment : It’s one of the most crucial elements of your Google Business Profile from an optimization perspective. Your primary category tells Google more about your main service offering. My recommendation would be to choose a brand name that’s unique and will make you stand out. It’s not needed nearly as much as it used to though. If you’re creating your brand from scratch, it could be beneficial to include a city name or keyword into your business. There’s much less weight that goes into this ranking factor. If you already have a Google Business Profile, don’t try and keyword stuff within your title. Related Article: 15 “near me” search stats you won’t believe Related Article: How to improve your rank for “near me” on Google In late 2021, Google ran an algorithm update that put less weight on the name of your business. The business name on your GBP used to carry so much weight that businesses were branding their companies with names like, “ER Near Me.” The names represented on their Google Business Profile weren’t actually reflective of their actual business name. ![]() It got to the point where businesses were keyword stuffing to improve their rank on Google. There used to be a great deal of weight that went into putting keywords into your Google Business Profile. Related Blog: Reporting Options for your Google Business Profile Business Name Continue reading our checklist for specific optimization details for your Google Business Profile. Below in bullets is each area to focus on from an optimization perspective. Our marketing agency has optimized hundreds of Google Business Profiles for clients across all verticals. Shows services you provide and information on your websiteīelow, you can see how the Google Business Profiles are above anything organically!.There’s a map with pins showing your location.Shows how many years you’ve been in business.There are only a select few (3 businesses) that appear in the local pack.Placement is at the very top of Google (hard to miss). ![]() The placement is so prominent due to the following factors: What Google doesn’t mention in their definition of Business Profile is how important it is for SEO and your inbound marketing efforts. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more. According to Google, your Business Profile is a free tool that allows you to take control of the way your business appears on Google Search and Maps.
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